Amázzoni Gin logo

(G)introduction

A cereal alcohol based spirit, with aromatic herbs and spices, aka the botanicals. If we consider the Plymouth papers, as composed in the British town where our days’ gin evolved from Dutch Jenever, the making of a good gin seems to be a child’s play or the raw application of a mathematic formula.

We could remark how, instead, there’s people making gin out of apples, potatoes, wine or adding saffron, cucumbers, petal and leaves, or officinal plants supposed to give to final out-come phenomenal features. In more than four hundred years, for sure, to gin consumers occurred to taste all possible variation on the theme, and the contrary of each one. Never, though, a premium gin made in Brazil (and, after all, there has never been in the country a gin-dedicated distillery) nor one able of so much highlighting the gifts of this prodigal land, and combining its people’s purest spirit along with the respect of a centuries-old sampling tradition. Born in the enchanted atmosphere of La Cachoeira and made out by only local ingredients, Amazzoni is a 100% Brazilian brand both for philosophy and manufacture process. And even in four hundred years this is, actually, unseen. Until now.

Manifesto

Das águas nasceu a estrela

Pureness. That of the waters nourishing Amazzonia, and giving birth to our gin. Water, transparent like each raindrop hung on a leaf in the forest, fresh like the more intimate nature of our green lung, crystal clear and gushing like it would portray the sunny and jovial spirit of our people. From all this, an unseen, amazing blend flows now out, starring botanicals never used before in a gin recipe, selected and balanced by “Captain Tato” Giovannoni, one of South America’s more eminent mixologist with any fear to start up a revolution and the respect due to a centuries-old way of tasting.

Old and new world meeting, then, and embracing to become one. Just lie happened to Naià, a Guarani Indian girl that, innocent but breezy, dreamed about becoming the spouse of Jaci, the great Lunar Warrior: if you could catch him, someone told her, you’ll become a star. For such a long time, the maiden spent each night running through the forest with her arms wide open, desperately trying to hug her distant love until, one night, she sensed his mirrored image on a smooth water. She suddenly dived into, to join her sweetheart, but water wrapped up herself, and she sank. Was just in that exact moment, that - so deeply touched by such an ingenuous ambition, by such a fierce ambition to shine - Jaci became aware of Naia; and, driven by sincere admiration for her pureness, turned her in a star.

Das aguas nasceu a estrela, it’s the motto on all our bottles’ label: from water a star is born.

Popular wisdom and day-dreaming, water as the source of life and the magic inside the forest heart are, today, what gives to our gin its unique character. So deeply Brazilian, bravely nonconformist, proud of its aspiration; rooted on its land but at same time irresistibly cosmopolite. Genuine, true, even naïve, though projected to seventh heaven. This, is Amazzoni’s essence: distilled to give the world a taste of that Brazil that’s not for all and is - just because that - not to be missed.

The Bottle

The rescue of the artisanal techniques with recycled glass to execute a bottle’s design that refers to the medical Renaissance ’s bottles. The embrace that protects the gin Amázzoni had to be special, like this. The bottles are produced one by one with recycled glass and their perfection is measured just by the artisans’s eye. That’s why, even the imperfections, are precious details that we warmly accept as a demonstration of the entire production process.

Herbal

Abide by four centuries of tradition, while opening wide all senses
to capture all new world’s fragrances and suggestions.

Amazzoni is not only the first ever premium gin to have in Brazil its own dedicated distillery, but also the spirit better than anyone else greeting in his manufacture this country’s pure essence. Juniper berries, of course, and then pink pepper, laurel, lemon, tangerine, coriander are the shell in which five ever previously unreleased Amazonian botanicals find a shelter, then from there overflowing at first taste: cocoa, Brazilian chestnut, maxixe, victoria regia, and cipò cravo are their names: about their flavour, you’ll let us know. All those eleven ingredients are macerated at natural in cereal alcohol and the out-coming infusion is then spilled - being the proportion calibrated by Captain Tato’s Giovannoni top secret recipe - in the majestic copper alembic, the first ever designed and realized in Brazil, beating hart and pride of La Cachoeira.

Tangerine
Citrus reticulata
Lemon
Citrus limonum
Aroeira
Schinus terebinthifolius
Cocoa
Theobroma cacao
Brazil Nut
Bertholletia excelsa
Bay Leaf
Laurus nobilis
Coriander
Coriandrum sativum
Maxixe
Cucumis anguria
Juniper
Juniperus sabina
Cipó-cravo
Tynanthus elegans

The Alchemists

Ok, maybe we’d not believe in Destiny but what’s for sure is that the initials of our
family names compose the word "gim" and here only, therefore (as in all the rest of
the world is spelled gin, with "N") our spirit could bloom; the first in Brazil with an its own
dedicated distillery, though with a scent of Italian dolce vita...

Arturo Isola

Four quarters Italian by birth (and been living there for his first thirty), emigrated to Brazil moved by true love, and setting sails from Genoa, his hometown, like before him Cristoforo Colombo, Garibaldi and su hermano Tato’s grandparents. An architect and a designer by formation, a painter by passion, and a creative, globetrotter, he never stops thinking at how to set up what he would like to meet on his path. In Rio de Janeiro he created the bar of which he would be a patron, the ice-cream that was missing, and the beers that would be nice to have available. Now it’s time for the gin and then, with the same companion, will be tonic water’s and ginger ale’s turn. As a backbone of Amazzoni’s project, he planted a tangerine’s tree in La Cachoeira’s garden as his father always says: “We are what we grow” and, too, because the tree’s fruits will give good substance for a forthcoming infusion. “I’ve drunk a gin’s drop or two in both the Old and New World” he uses to say “but making out one by my own really tastes like heaven”.

Tato Giovannoni
An Argentinian and a Buenos Aires Boca’s Xeneixe, is unanimously appreciated as one of top mixologists worldwide. His grand-parents coming from Lucca, a city-state in Medieval Tuscany, he was born in Argentina where his eureka moments gave birth to tonic water “Pulpo Blanco”, vermouth “Familia Giovannoni” and gin “Principe de los Apostoles”, the first ever counting yerba mate amongst botanicals. Before all this happened, he was a cinema student in L.A. and a bricklayer in Boston, then gardener, art director, shower-singer and finally author of bestselling “El mar del Tato”, a book that counts between its readers the multi-starred chef Ferran Adrià. Nowadays, Giovannoni spends the most of his time being the boss and factotum of Floreria Atlantico, twice voted the #1 cocktail bar in Latin America and three times nominee in planet Earth’s top fifty. He thinks at himself – with good reason – like at a true Renaissance man, while La Naciòn consider him one of the most inspiring minds in the country.
Alexandre Mazza

Amongst three the sole “brasileiro” since the beginning, pops out as a right-side forward in Operario Futbol Club of Ponta Grossa, in the Paranà region. Then, in San Paolo, while cohabiting with jazz musicians, he cheated the ball with the bass, a fling than later will drive him to found the “totem” recording studios, a basic meeting point for the Brazilian musical elite all along the Nineties. Also, a bartender (and sometimes the manager) of any between the carioca bohemian hangouts, at that times he was used to switch from counter to stage (being amongst Oasis’ supporting bands, too), at least unlike another brainwave shook him. Having literally saw the light in a parisien alley, he began to study refraction and other visual effects, soon becoming a successful international video artist: his works on light multiplication are now starring in many museums all over the world. From clear light to transparency it’s a small step and, an artist all round, it seems that to first Amazzoni bottle he asked “Why don’t you speak to me?”.